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Food Truck Market: ZIP 13090

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13090 sits in the above-average walkability at 10.8/20 on the EPA index. Median income runs 21% above the national median — $90,315 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 13090 is an urban area with moderate foot traffic. with a population of 29,180 and household incomes above the national median ($90,315). The area has 42 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

29,180

Population

$90,315

Median Income

+21% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 38.1 — mixed-age market, broad menu appeal.

College-Educated: 29.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 13090.

Food Trucks

Low competition — room to establish

1.4 per 10K residents

Sit-Down Restaurants

6.5 per 10K residents

Fast Food / Counter

7.9 per 10K residents

What this means: Food trucks are 8.7% of the food scene here (4 trucks vs. 42 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,294

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$760 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 42 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.