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Food Truck Market: ZIP 13212

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13212 has decent foot traffic at 11.3/20 on the EPA walkability index. Income near the national average ($74,931). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 13212 is an urban area with moderate foot traffic. with a population of 20,185 and household incomes above the national median ($74,931). There are 46 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

20,185

Population

$74,931

Median Income

+0% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 44.3 — older demographic, may prefer sit-down options.

College-Educated: 21.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13212.

Sit-Down Restaurants

9.4 per 10K residents

Fast Food / Counter

13.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,370

2BR Fair Market Rent

$1,027

Median Gross Rent

$160 K

Median Home Value

Bank Branches

$520 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.