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Food Truck Market: ZIP 13206

Opportunity Score
68 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13206 has strong foot traffic at 14.1/20 on the EPA walkability index. Income slightly below the national average ($60,314). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 13206 is an urban area with moderate foot traffic. with a population of 16,848 and household incomes near the national median ($60,314). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

16,848
Population
$60,314
Median Income
-19% vs. national
Urban
Area Type
14.1/20
Foot Traffic
Very Car-Dependent
Median Age: 38.2 — mixed-age market, broad menu appeal.
College-Educated: 19.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13206.

11
Sit-Down Restaurants
6.5 per 10K residents
22
Fast Food / Counter
13.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,190
2BR Fair Market Rent
$952
Median Gross Rent
$130 K
Median Home Value
4
Bank Branches
$660 K deposits
Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits