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Food Truck Market: ZIP 13224

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13224 has decent foot traffic at 12.8/20 on the EPA walkability index. Income near the national average ($81,667). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 13224 is an urban area with moderate foot traffic. with a population of 8,638 and household incomes above the national median ($81,667). There are 17 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,638

Population

$81,667

Median Income

+10% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 42.7 — older demographic, may prefer sit-down options.

College-Educated: 40.2% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 13224.

Sit-Down Restaurants

11.6 per 10K residents

Fast Food / Counter

8.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,330

2BR Fair Market Rent

$1,029

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$91 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.