Home › New York › ZIP 13204

Food Truck Market: ZIP 13204

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 13204 scores 15.0/20 for walkability — foot traffic is there. Income levels run 43% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 13204 is an urban area with moderate foot traffic. with a population of 19,511 and household incomes below the national median ($42,585). There are 35 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,511

Population

$42,585

Median Income

-43% vs. national

Urban

Area Type

15.0/20

Foot Traffic

Very Car-Dependent

Median Age: 31.9 — mixed-age market, broad menu appeal.

College-Educated: 16.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 13204.

Sit-Down Restaurants

8.7 per 10K residents

Fast Food / Counter

9.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,180

2BR Fair Market Rent

$1,054

Median Gross Rent

$97 K

Median Home Value

Bank Branches

$41 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $42,585.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.