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Food Truck Market: ZIP 14454

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 14454 is an rural area with moderate foot traffic. with a population of 11,044 and household incomes near the national median ($66,629). There are 20 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,044

Population

$66,629

Median Income

-11% vs. national

Rural

Area Type

13.5/20

Foot Traffic

Walkable

Median Age: 22.5 — young market, strong street food demand.

College-Educated: 23.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 14454.

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,000

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$390 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $66,629.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.