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Food Truck Market: ZIP 15106

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15106 has strong foot traffic at 15.4/20 on the EPA walkability index. Income slightly below the national average ($72,112). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15106 is an urban area with high foot traffic. with a population of 19,165 and household incomes near the national median ($72,112). There are 33 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,165

Population

$72,112

Median Income

-3% vs. national

Urban

Area Type

15.4/20

Foot Traffic

Very Walkable

Median Age: 45.1 — older demographic, may prefer sit-down options.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 15106.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

11.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,200

2BR Fair Market Rent

$990

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$320 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.