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Food Truck Market: ZIP 15201

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 15201 has strong foot traffic at 16.4/20 on the EPA walkability index. Income near the national average ($86,049). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 15201 is an urban area with high foot traffic. with a population of 13,275 and household incomes above the national median ($86,049). The area has 44 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

13,275

Population

$86,049

Median Income

+15% vs. national

Urban

Area Type

16.4/20

Foot Traffic

Very Walkable

Median Age: 34.5 — mixed-age market, broad menu appeal.

College-Educated: 53.7% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 15201.

Food Trucks

Low competition — room to establish

2.3 per 10K residents

Sit-Down Restaurants

21.8 per 10K residents

Fast Food / Counter

11.3 per 10K residents

What this means: Food trucks are 6.4% of the food scene here (3 trucks vs. 44 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,680

2BR Fair Market Rent

$1,538

Median Gross Rent

$260 K

Median Home Value

Bank Branches

$210 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 44 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.