Home › Pennsylvania › ZIP 18018

Food Truck Market: ZIP 18018

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18018 has strong foot traffic at 14.8/20 on the EPA walkability index. Income slightly below the national average ($71,968). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 18018 is an urban area with moderate foot traffic. with a population of 32,253 and household incomes near the national median ($71,968). There are 66 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

32,253

Population

$71,968

Median Income

-4% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 39.5 — mixed-age market, broad menu appeal.

College-Educated: 26.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 18018.

Sit-Down Restaurants

14.0 per 10K residents

Fast Food / Counter

6.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,580

2BR Fair Market Rent

$1,261

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$990 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.