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Food Truck Market: ZIP 18032

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 18032 has strong foot traffic at 14.7/20 on the EPA walkability index. Income near the national average ($79,700). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 18032 is an urban area with moderate foot traffic. with a population of 9,459 and household incomes above the national median ($79,700). There are 6 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

9,459

Population

$79,700

Median Income

+7% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 39.9 — mixed-age market, broad menu appeal.

College-Educated: 20.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 18032.

Sit-Down Restaurants

3.2 per 10K residents

Fast Food / Counter

3.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,310

2BR Fair Market Rent

$1,078

Median Gross Rent

$210 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.