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Food Truck Market: ZIP 19801

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 19801 has strong foot traffic at 13.6/20 on the EPA walkability index. Income slightly below the national average ($52,810). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 19801 is an urban area with moderate foot traffic. with a population of 16,327 and household incomes near the national median ($52,810). The area has 78 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

16,327

Population

$52,810

Median Income

-29% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 35.3 — mixed-age market, broad menu appeal.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 19801.

Food Trucks

Low competition — room to establish

2.4 per 10K residents

Sit-Down Restaurants

26.3 per 10K residents

Fast Food / Counter

21.4 per 10K residents

What this means: Food trucks are 4.9% of the food scene here (4 trucks vs. 78 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,192

Median Gross Rent

$200 K

Median Home Value

Bank Branches

$270 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $52,810.

Low Competition, Proven Demand

Only 4 food trucks registered here against 78 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.