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Food Truck Market: ZIP 23069

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23069 is a car-dependent urban area. Walkability scores 3.6/20 — well below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 23069 is an urban area with low foot traffic. with a population of 3,389 and household incomes above the national median ($81,667). There are 4 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

3,389

Population

$81,667

Median Income

+10% vs. national

Urban

Area Type

3.6/20

Foot Traffic

Very Car-Dependent

Median Age: 48.0 — older demographic, may prefer sit-down options.

College-Educated: 20.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23069.

Sit-Down Restaurants

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,820

2BR Fair Market Rent

$1,583

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$37 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.