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Food Truck Market: ZIP 23227

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23227 has decent foot traffic at 10.6/20 on the EPA walkability index. Income slightly below the national average ($70,537). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23227 is an urban area with moderate foot traffic. with a population of 25,574 and household incomes near the national median ($70,537). There are 31 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

25,574

Population

$70,537

Median Income

-5% vs. national

Urban

Area Type

10.6/20

Foot Traffic

Walkable

Median Age: 43.5 — older demographic, may prefer sit-down options.

College-Educated: 34.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 23227.

Sit-Down Restaurants

3.9 per 10K residents

Fast Food / Counter

8.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,306

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$160 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.