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Food Truck Market: ZIP 23222

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23222 has strong foot traffic at 13.8/20 on the EPA walkability index. Income slightly below the national average ($58,105). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23222 is an urban area with moderate foot traffic. with a population of 26,809 and household incomes near the national median ($58,105). There are 25 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,809

Population

$58,105

Median Income

-22% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 22.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23222.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

7.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,430

2BR Fair Market Rent

$1,181

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$51 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.