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Food Truck Market: ZIP 23230

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23230 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($71,189). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23230 is an urban area with moderate foot traffic. with a population of 8,304 and household incomes near the national median ($71,189). There are 84 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,304

Population

$71,189

Median Income

-5% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 34.3 — mixed-age market, broad menu appeal.

College-Educated: 41.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 23230.

Sit-Down Restaurants

59.0 per 10K residents

Fast Food / Counter

42.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,840

2BR Fair Market Rent

$1,608

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.