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Food Truck Market: ZIP 23223

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23223 has strong foot traffic at 13.0/20 on the EPA walkability index. Income slightly below the national average ($56,518). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23223 is an urban area with moderate foot traffic. with a population of 56,569 and household incomes near the national median ($56,518). The area has 77 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

56,569

Population

$56,518

Median Income

-24% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 22.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23223.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

6.4 per 10K residents

What this means: Food trucks are 3.8% of the food scene here (3 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

2BR Fair Market Rent

$1,224

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$39 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 77 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.