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Food Truck Market: ZIP 23224

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23224 scores 13.6/20 for walkability — foot traffic is there. Income levels run 34% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 23224 is an urban area with moderate foot traffic. with a population of 39,010 and household incomes below the national median ($49,263). The area has 49 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

39,010

Population

$49,263

Median Income

-34% vs. national

Urban

Area Type

13.6/20

Foot Traffic

Walkable

Median Age: 34.3 — mixed-age market, broad menu appeal.

College-Educated: 12.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23224.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

6.9 per 10K residents

What this means: Food trucks are 7.5% of the food scene here (4 trucks vs. 49 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,268

Median Gross Rent

$190 K

Median Home Value

Bank Branches

$19 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $49,263.

Low Competition, Proven Demand

Only 4 food trucks registered here against 49 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.