Home › Virginia › ZIP 23502

Food Truck Market: ZIP 23502

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23502 has decent foot traffic at 12.3/20 on the EPA walkability index. Income slightly below the national average ($66,467). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23502 is an urban area with moderate foot traffic. with a population of 19,836 and household incomes near the national median ($66,467). There are 85 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,836

Population

$66,467

Median Income

-11% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 38.7 — mixed-age market, broad menu appeal.

College-Educated: 17.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23502.

Sit-Down Restaurants

15.6 per 10K residents

Fast Food / Counter

27.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,580

2BR Fair Market Rent

$1,335

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$260 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.