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Food Truck Market: ZIP 23325

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23325 has decent foot traffic at 11.6/20 on the EPA walkability index. Income slightly below the national average ($73,666). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23325 is an urban area with moderate foot traffic. with a population of 19,236 and household incomes near the national median ($73,666). There are 13 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

19,236

Population

$73,666

Median Income

-1% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 34.6 — mixed-age market, broad menu appeal.

College-Educated: 19.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 23325.

Sit-Down Restaurants

2.6 per 10K residents

Fast Food / Counter

4.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,760

2BR Fair Market Rent

$1,437

Median Gross Rent

$260 K

Median Home Value

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.