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Food Truck Market: ZIP 23320

Opportunity Score

55 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23320 has decent foot traffic at 10.8/20 on the EPA walkability index. Income near the national average ($81,736). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23320 is an urban area with moderate foot traffic. with a population of 59,626 and household incomes above the national median ($81,736). The area has 203 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

59,626

Population

$81,736

Median Income

+10% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 38.6 — mixed-age market, broad menu appeal.

College-Educated: 28.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 23320.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

16.4 per 10K residents

105

Fast Food / Counter

17.6 per 10K residents

What this means: Food trucks are 1.5% of the food scene here (3 trucks vs. 203 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,070

2BR Fair Market Rent

$1,654

Median Gross Rent

$320 K

Median Home Value

Bank Branches

$2.1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 203 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.