Home › Virginia › ZIP 23464

Food Truck Market: ZIP 23464

Opportunity Score

61 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 23464 has decent foot traffic at 10.5/20 on the EPA walkability index. Income near the national average ($89,790). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 23464 is an urban area with moderate foot traffic. with a population of 75,290 and household incomes above the national median ($89,790). With 6 food trucks and 95 restaurants, this is an active food scene.

Area Profile

75,290

Population

$89,790

Median Income

+20% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 37.6 — mixed-age market, broad menu appeal.

College-Educated: 26.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 23464.

Food Trucks

Moderate — proven market

0.8 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

8.0 per 10K residents

What this means: Food trucks are 5.9% of the food scene here (6 trucks vs. 95 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,910

2BR Fair Market Rent

$1,644

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$980 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.