Is ZIP 23664 a good market for a food truck?

ZIP 23664 scores 78/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 23664?

The median household income in ZIP 23664 is $81,667, 10% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

Home › Virginia › ZIP 23664

Food Truck Costs Near Hampton, VA (23664)

Opportunity Score

78 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 23664 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 23664 is an urban area. with a population of 10,175 and household incomes above the national median ($81,667). There are 3 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

10,175

Population

$81,667

Median Income

+10% vs. national

Urban

Area Type

Median Age: 40.3 — older demographic, may prefer sit-down options.

College-Educated: 24.0% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 23664.

Sit-Down Restaurants

2.9 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,303

Median Gross Rent

$280 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.