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Food Truck Market: ZIP 28012

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28012 has decent foot traffic at 10.9/20 on the EPA walkability index. Income near the national average ($83,391). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28012 is an urban area with moderate foot traffic. with a population of 26,556 and household incomes above the national median ($83,391). There are 52 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,556

Population

$83,391

Median Income

+12% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 40.2 — older demographic, may prefer sit-down options.

College-Educated: 32.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28012.

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

10.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,383

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$690 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.