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Food Truck Market: ZIP 28214

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28214 has decent foot traffic at 10.4/20 on the EPA walkability index. Income near the national average ($86,447). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28214 is an urban area with moderate foot traffic. with a population of 43,837 and household incomes above the national median ($86,447). The area has 21 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

43,837

Population

$86,447

Median Income

+16% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 35.4 — mixed-age market, broad menu appeal.

College-Educated: 25.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28214.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

2.3 per 10K residents

Fast Food / Counter

2.5 per 10K residents

What this means: Food trucks are 16.0% of the food scene here (4 trucks vs. 21 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,696

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$79 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 21 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.