Home › North Carolina › ZIP 28216

Food Truck Market: ZIP 28216

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28216 has decent foot traffic at 10.8/20 on the EPA walkability index. Income slightly below the national average ($65,795). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28216 is an urban area with moderate foot traffic. with a population of 57,507 and household incomes near the national median ($65,795). There are 72 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

57,507

Population

$65,795

Median Income

-12% vs. national

Urban

Area Type

10.8/20

Foot Traffic

Walkable

Median Age: 34.7 — mixed-age market, broad menu appeal.

College-Educated: 23.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 28216.

Sit-Down Restaurants

5.9 per 10K residents

Fast Food / Counter

6.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,560

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$490 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.