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Food Truck Market: ZIP 28027

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28027 sits in the above-average walkability at 10.1/20 on the EPA index. Median income runs 24% above the national median — $92,219 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 28027 is an urban area with moderate foot traffic. with a population of 81,772 and household incomes above the national median ($92,219). The area has 162 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

81,772

Population

$92,219

Median Income

+24% vs. national

Urban

Area Type

10.1/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 28.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 28027.

Food Trucks

Low competition — room to establish

0.4 per 10K residents

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 1.8% of the food scene here (3 trucks vs. 162 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,561

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 162 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.