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Food Truck Market: ZIP 28213

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 28213 has decent foot traffic at 11.3/20 on the EPA walkability index. Income slightly below the national average ($58,146). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 28213 is an urban area with moderate foot traffic. with a population of 45,904 and household incomes near the national median ($58,146). There are 66 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

45,904

Population

$58,146

Median Income

-22% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 21.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 28213.

Sit-Down Restaurants

5.9 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,444

Median Gross Rent

$280 K

Median Home Value

Bank Branches

$58 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.