Is ZIP 28448 a good market for a food truck?

ZIP 28448 scores 24/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 28448?

The median household income in ZIP 28448 is $51,377, 31% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

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Food Truck Costs Near Kelly, NC (28448)

Opportunity Score

24 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 28448 is a car-dependent rural area — walkability data unavailable. Population sits at 901. Street corners won't work here. Operators who survive in markets like this run catering contracts, brewery residencies, and corporate campus routes. Walk-up customers are a bonus, not a revenue plan.

Market Summary

ZIP 28448 is an rural area. with a population of 901 and household incomes near the national median ($51,377).

Area Profile

901

Population

$51,377

Median Income

-31% vs. national

Rural

Area Type

Median Age: 30.9 — mixed-age market, broad menu appeal.

College-Educated: 1.2% — value-focused market, keep prices competitive.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.