Is ZIP 28456 a good market for a food truck?

ZIP 28456 scores 54/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 28456?

The median household income in ZIP 28456 is $48,164, 35% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

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Food Truck Costs Near Riegelwood, NC (28456)

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 28456 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 28456 is an urban area. with a population of 3,565 and household incomes below the national median ($48,164).

Area Profile

3,565

Population

$48,164

Median Income

-35% vs. national

Urban

Area Type

Median Age: 48.8 — older demographic, may prefer sit-down options.

College-Educated: 10.0% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$841

Median Gross Rent

$150 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $48,164.