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Food Truck Market: ZIP 32211

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32211 has strong foot traffic at 13.1/20 on the EPA walkability index. Income slightly below the national average ($55,208). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32211 is an urban area with moderate foot traffic. with a population of 36,253 and household incomes near the national median ($55,208). The area has 26 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

36,253
Population
$55,208
Median Income
-26% vs. national
Urban
Area Type
13.1/20
Foot Traffic
Walkable
Median Age: 34.5 — mixed-age market, broad menu appeal.
College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32211.

5
Food Trucks
Low competition — room to establish
1.4 per 10K residents
8
Sit-Down Restaurants
2.2 per 10K residents
18
Fast Food / Counter
5.0 per 10K residents
What this means: Food trucks are 16.1% of the food scene here (5 trucks vs. 26 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,440
2BR Fair Market Rent
$1,104
Median Gross Rent
$210 K
Median Home Value
1
Bank Branches
$42 K deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 26 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits