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Food Truck Market: ZIP 32216

Opportunity Score

51 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32216 has decent foot traffic at 11.3/20 on the EPA walkability index. Income slightly below the national average ($63,253). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32216 is an urban area with moderate foot traffic. with a population of 41,323 and household incomes near the national median ($63,253). The area has 78 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

41,323

Population

$63,253

Median Income

-15% vs. national

Urban

Area Type

11.3/20

Foot Traffic

Walkable

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 23.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32216.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

6.8 per 10K residents

Fast Food / Counter

12.1 per 10K residents

What this means: Food trucks are 3.7% of the food scene here (3 trucks vs. 78 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,620

2BR Fair Market Rent

$1,311

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$230 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 78 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.