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Food Truck Market: ZIP 32257

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32257 has decent foot traffic at 10.0/20 on the EPA walkability index. Income near the national average ($75,180). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32257 is an urban area with moderate foot traffic. with a population of 41,791 and household incomes above the national median ($75,180). There are 55 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

41,791

Population

$75,180

Median Income

+1% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Walkable

Median Age: 41.4 — older demographic, may prefer sit-down options.

College-Educated: 26.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32257.

Sit-Down Restaurants

5.5 per 10K residents

Fast Food / Counter

7.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,700

2BR Fair Market Rent

$1,441

Median Gross Rent

$310 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $200–$400 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.