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Food Truck Market: ZIP 32217

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32217 has strong foot traffic at 13.2/20 on the EPA walkability index. Income slightly below the national average ($69,742). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32217 is an urban area with moderate foot traffic. with a population of 21,084 and household incomes near the national median ($69,742). There are 40 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,084

Population

$69,742

Median Income

-6% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 37.2 — mixed-age market, broad menu appeal.

College-Educated: 28.0% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32217.

Sit-Down Restaurants

10.4 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,440

2BR Fair Market Rent

$1,190

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$610 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.