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Food Truck Market: ZIP 32502

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32502 has strong foot traffic at 17.3/20 on the EPA walkability index. Income slightly below the national average ($67,548). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32502 is an urban area with high foot traffic. with a population of 3,991 and household incomes near the national median ($67,548). The area has 41 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

3,991

Population

$67,548

Median Income

-9% vs. national

Urban

Area Type

17.3/20

Foot Traffic

Very Walkable

Median Age: 44.1 — older demographic, may prefer sit-down options.

College-Educated: 26.7% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32502.

Food Trucks

Low competition — room to establish

7.5 per 10K residents

Sit-Down Restaurants

85.2 per 10K residents

Fast Food / Counter

17.5 per 10K residents

What this means: Food trucks are 6.8% of the food scene here (3 trucks vs. 41 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,540

2BR Fair Market Rent

$1,313

Median Gross Rent

$230 K

Median Home Value

Bank Branches

$2.4 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 41 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.