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Food Truck Market: ZIP 32504

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32504 has decent foot traffic at 12.0/20 on the EPA walkability index. Income slightly below the national average ($74,067). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32504 is an urban area with moderate foot traffic. with a population of 22,125 and household incomes near the national median ($74,067). The area has 85 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

22,125

Population

$74,067

Median Income

-1% vs. national

Urban

Area Type

12.0/20

Foot Traffic

Walkable

Median Age: 41.2 — older demographic, may prefer sit-down options.

College-Educated: 29.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32504.

Food Trucks

Low competition — room to establish

1.8 per 10K residents

Sit-Down Restaurants

13.6 per 10K residents

Fast Food / Counter

24.9 per 10K residents

What this means: Food trucks are 4.5% of the food scene here (4 trucks vs. 85 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,620

2BR Fair Market Rent

$1,257

Median Gross Rent

$240 K

Median Home Value

Bank Branches

$2.5 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 85 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.