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Food Truck Market: ZIP 32812

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32812 has decent foot traffic at 12.3/20 on the EPA walkability index. Income near the national average ($74,245). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32812 is an urban area with moderate foot traffic. with a population of 34,454 and household incomes near the national median ($74,245). There are 39 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,454

Population

$74,245

Median Income

+0% vs. national

Urban

Area Type

12.3/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32812.

Sit-Down Restaurants

6.1 per 10K residents

Fast Food / Counter

5.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,850

2BR Fair Market Rent

$1,561

Median Gross Rent

$340 K

Median Home Value

Bank Branches

$660 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $220–$420 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.