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Food Truck Market: ZIP 32822

Opportunity Score

52 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32822 has decent foot traffic at 11.7/20 on the EPA walkability index. Income slightly below the national average ($52,944). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32822 is an urban area with moderate foot traffic. with a population of 67,636 and household incomes near the national median ($52,944). With 6 food trucks and 104 restaurants, this is an active food scene.

Area Profile

67,636

Population

$52,944

Median Income

-29% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 37.8 — mixed-age market, broad menu appeal.

College-Educated: 19.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 32822.

Food Trucks

Moderate — proven market

0.9 per 10K residents

Sit-Down Restaurants

6.9 per 10K residents

Fast Food / Counter

8.4 per 10K residents

What this means: Food trucks are 5.5% of the food scene here (6 trucks vs. 104 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,950

2BR Fair Market Rent

$1,609

Median Gross Rent

$220 K

Median Home Value

Bank Branches

$660 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $230–$430 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.