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Food Truck Market: ZIP 32819

Opportunity Score

60 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32819 sits in the above-average walkability at 11.6/20 on the EPA index. Median income runs 27% above the national median — $94,386 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 32819 is an urban area with moderate foot traffic. with a population of 28,399 and household incomes above the national median ($94,386). The area has 294 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

28,399

Population

$94,386

Median Income

+27% vs. national

Urban

Area Type

11.6/20

Foot Traffic

Walkable

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 38.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32819.

Food Trucks

Low competition — room to establish

1.1 per 10K residents

193

Sit-Down Restaurants

68.0 per 10K residents

101

Fast Food / Counter

35.6 per 10K residents

What this means: Food trucks are 1.0% of the food scene here (3 trucks vs. 294 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,250

2BR Fair Market Rent

$1,947

Median Gross Rent

$450 K

Median Home Value

Bank Branches

$3.2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 294 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.