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Food Truck Market: ZIP 32837

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 32837 has decent foot traffic at 10.9/20 on the EPA walkability index. Income near the national average ($86,649). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 32837 is an urban area with moderate foot traffic. with a population of 49,889 and household incomes above the national median ($86,649). With 11 food trucks and 105 restaurants, this is an active food scene.

Area Profile

49,889

Population

$86,649

Median Income

+16% vs. national

Urban

Area Type

10.9/20

Foot Traffic

Walkable

Median Age: 41.9 — older demographic, may prefer sit-down options.

College-Educated: 29.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 32837.

Food Trucks

Moderate — proven market

2.2 per 10K residents

Sit-Down Restaurants

10.2 per 10K residents

Fast Food / Counter

10.8 per 10K residents

What this means: Food trucks are 9.5% of the food scene here (11 trucks vs. 105 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,290

2BR Fair Market Rent

$1,905

Median Gross Rent

$370 K

Median Home Value

Bank Branches

$1.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.