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Food Truck Market: ZIP 33311

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 33311 has strong foot traffic at 13.8/20 on the EPA walkability index. Income slightly below the national average ($51,918). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 33311 is an urban area with moderate foot traffic. with a population of 73,280 and household incomes near the national median ($51,918). The area has 62 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

73,280
Population
$51,918
Median Income
-30% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 35.8 — mixed-age market, broad menu appeal.
College-Educated: 11.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 33311.

5
Food Trucks
Low competition — room to establish
0.7 per 10K residents
21
Sit-Down Restaurants
2.9 per 10K residents
41
Fast Food / Counter
5.6 per 10K residents
What this means: Food trucks are 7.5% of the food scene here (5 trucks vs. 62 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,740
2BR Fair Market Rent
$1,385
Median Gross Rent
$280 K
Median Home Value
5
Bank Branches
$360 K deposits
Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $210–$410 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,918.

Low Competition, Proven Demand

Only 5 food trucks registered here against 62 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits