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Food Truck Market: ZIP 33312

Opportunity Score
57 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 33312 has decent foot traffic at 11.9/20 on the EPA walkability index. Income near the national average ($77,644). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 33312 is an urban area with moderate foot traffic. with a population of 53,547 and household incomes above the national median ($77,644). The area has 72 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

53,547
Population
$77,644
Median Income
+4% vs. national
Urban
Area Type
11.9/20
Foot Traffic
Walkable
Median Age: 40.2 — older demographic, may prefer sit-down options.
College-Educated: 19.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 33312.

4
Food Trucks
Low competition — room to establish
0.7 per 10K residents
32
Sit-Down Restaurants
6.0 per 10K residents
40
Fast Food / Counter
7.5 per 10K residents
What this means: Food trucks are 5.3% of the food scene here (4 trucks vs. 72 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,220
2BR Fair Market Rent
$1,566
Median Gross Rent
$400 K
Median Home Value
4
Bank Branches
$370 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 72 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits