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Food Truck Market: ZIP 34746

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 34746 is a car-dependent urban area. Walkability scores 6.8/20 — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 34746 is an urban area with low foot traffic. with a population of 57,181 and household incomes near the national median ($67,677). With 15 food trucks and 133 restaurants, this is an active food scene.

Area Profile

57,181

Population

$67,677

Median Income

-9% vs. national

Urban

Area Type

6.8/20

Foot Traffic

Car-Dependent

Median Age: 37.6 — mixed-age market, broad menu appeal.

College-Educated: 20.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 34746.

Food Trucks

Moderate — proven market

2.6 per 10K residents

Sit-Down Restaurants

11.9 per 10K residents

Fast Food / Counter

11.4 per 10K residents

What this means: Food trucks are 10.1% of the food scene here (15 trucks vs. 133 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,120

2BR Fair Market Rent

$1,793

Median Gross Rent

$330 K

Median Home Value

Bank Branches

$420 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.