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Food Truck Market: ZIP 37211

Opportunity Score

59 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 37211 has decent foot traffic at 10.2/20 on the EPA walkability index. Income slightly below the national average ($71,399). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 37211 is an urban area with moderate foot traffic. with a population of 76,573 and household incomes near the national median ($71,399). With 10 food trucks and 158 restaurants, this is an active food scene.

Area Profile

76,573

Population

$71,399

Median Income

-4% vs. national

Urban

Area Type

10.2/20

Foot Traffic

Walkable

Median Age: 32.5 — mixed-age market, broad menu appeal.

College-Educated: 29.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 37211.

Food Trucks

Moderate — proven market

1.3 per 10K residents

Sit-Down Restaurants

9.1 per 10K residents

Fast Food / Counter

11.5 per 10K residents

What this means: Food trucks are 6.0% of the food scene here (10 trucks vs. 158 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,515

Median Gross Rent

$410 K

Median Home Value

Bank Branches

$1.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.