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Food Truck Market: ZIP 40209

Opportunity Score

20 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40209 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 40209 is an urban area. with a population of 571 and household incomes near the national median ($52,697). There are 8 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

571

Population

$52,697

Median Income

-29% vs. national

Urban

Area Type

Median Age: 39.0 — mixed-age market, broad menu appeal.

College-Educated: 4.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 40209.

Sit-Down Restaurants

52.5 per 10K residents

Fast Food / Counter

87.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,210

2BR Fair Market Rent

$1,083

Median Gross Rent

$130 K

Median Home Value

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $150–$350 in markets like this.

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $52,697.