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Food Truck Market: ZIP 40213

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40213 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($60,734). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 40213 is an urban area with moderate foot traffic. with a population of 15,805 and household incomes near the national median ($60,734). There are 45 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

15,805

Population

$60,734

Median Income

-19% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Walkable

Median Age: 40.1 — older demographic, may prefer sit-down options.

College-Educated: 17.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 40213.

Sit-Down Restaurants

11.4 per 10K residents

Fast Food / Counter

17.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,200

2BR Fair Market Rent

$952

Median Gross Rent

$170 K

Median Home Value

Bank Branches

$320 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $140–$340 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.