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Food Truck Market: ZIP 40220

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40220 has decent foot traffic at 11.9/20 on the EPA walkability index. Income slightly below the national average ($73,502). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 40220 is an urban area with moderate foot traffic. with a population of 33,893 and household incomes near the national median ($73,502). There are 50 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,893

Population

$73,502

Median Income

-1% vs. national

Urban

Area Type

11.9/20

Foot Traffic

Walkable

Median Age: 39.2 — mixed-age market, broad menu appeal.

College-Educated: 32.9% — balanced market for quality & value.

Competition

Food service establishments in ZIP 40220.

Sit-Down Restaurants

6.2 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,490

2BR Fair Market Rent

$1,187

Median Gross Rent

$250 K

Median Home Value

Bank Branches

$1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $180–$380 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.