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Food Truck Market: ZIP 40242

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40242 has decent foot traffic at 11.2/20 on the EPA walkability index. Income near the national average ($79,201). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 40242 is an urban area with moderate foot traffic. with a population of 11,099 and household incomes above the national median ($79,201).

Area Profile

11,099

Population

$79,201

Median Income

+6% vs. national

Urban

Area Type

11.2/20

Foot Traffic

Walkable

Median Age: 36.3 — mixed-age market, broad menu appeal.

College-Educated: 33.3% — balanced market for quality & value.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,570

2BR Fair Market Rent

$1,239

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$160 K deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $190–$390 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.