Is ZIP 40504 a good market for a food truck?

ZIP 40504 scores 58/100 on our food truck opportunity index — a fair market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 40504?

The median household income in ZIP 40504 is $43,015, 42% below the national median of $74,580. Lower incomes favor value-forward concepts with accessible price points.

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Food Truck Costs Near Lexington, KY (40504)

Opportunity Score

58 / 100 Fair

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 40504 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 40504 is an urban area. with a population of 26,164 and household incomes below the national median ($43,015). There are 47 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

26,164

Population

$43,015

Median Income

-42% vs. national

Urban

Area Type

Median Age: 29.6 — young market, strong street food demand.

College-Educated: 19.1% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 40504.

Sit-Down Restaurants

7.6 per 10K residents

Fast Food / Counter

10.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$888

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$380 K deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $43,015.