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Food Truck Market: ZIP 40507

Opportunity Score

30 / 100 Challenging

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 40507 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 40507 is an urban area. with a population of 2,225 and household incomes below the national median ($34,543). There are 35 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

2,225

Population

$34,543

Median Income

-54% vs. national

Urban

Area Type

Median Age: 50.4 — older demographic, may prefer sit-down options.

College-Educated: 41.9% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 40507.

Sit-Down Restaurants

130.3 per 10K residents

Fast Food / Counter

27.0 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$642

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$2.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $34,543.