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Food Truck Market: ZIP 48198

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 48198 has decent foot traffic at 10.4/20 on the EPA walkability index. Income slightly below the national average ($63,678). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 48198 is an urban area with moderate foot traffic. with a population of 39,507 and household incomes near the national median ($63,678). There are 37 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

39,507

Population

$63,678

Median Income

-15% vs. national

Urban

Area Type

10.4/20

Foot Traffic

Walkable

Median Age: 33.5 — mixed-age market, broad menu appeal.

College-Educated: 22.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 48198.

Sit-Down Restaurants

4.0 per 10K residents

Fast Food / Counter

5.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,330

2BR Fair Market Rent

$1,197

Median Gross Rent

$180 K

Median Home Value

Bank Branches

$65 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.